Client
Natorp’s Nursery Outlet and Landscaping Supply
Services
Design Research, E-Commerce Web Design
Year
2019-22
Designed the e-commerce experience for Natorp’s extensive retail and commercial plant libraries, all while making the user experience a top priority. Everything from the amount of moisture, sun exposure, bloom months, and other important details are now at customers’ fingertips.
Continuous yearly enhancements were made as the client requested new features to further grow their business. The most recent update was the addition of a clearer way to display pre-order items and various shipping, delivery, and installation methods.
The plant listing page was updated to show which items were In Stock, Out of Stock, or Pre-Order. The detail page template was also revised to display different information for each category of item.
Step-by-step designed out the user flow as they proceed through the checkout process and select how they want their items, as well as clearly differentiating In Stock versus Pre-Order items.
Major design updates were also made to Natorp’s commercial plant database, which is accessible only to contractors. This design prioritized different information than for the retail customers and was significantly less visual to allow their commercial clientele to quickly search and scan by the Latin name for the exact products they require for their projects.
